Did You Know A Psychographic Reports Outlines The Lifestyles, Opinions And Values Of Your Orthodontic Patient Base?

Most psychographic report will explain the top 3-5 profiles within your practice area.  A detailed map of where those lifestyles are located and a complete explaination of these profiles will help you determine the personality of your potential patient base and how to market to them.  Jill Allenis familiar with the Tapestry report which can be obtained when you pull a demographic report.  

Jill can help you to understand your patient base potential and how to market to them. This data can be used to integrate marketing information in your business plan and develop action plans on how you will communicate and target your patient base in your practices first years.

 

Want to undertand your customers? Go Psycho.- Harvard Business Review



 

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