Dr. Appreciation Event Blueprint for Success

If you’ve ever thrown an event and thought, “Was that even worth it?”—this one’s for you.

In our latest podcast episode, Jill sat down with Dino Watt, master of events that actually move the needle for practices. If you’re still hosting the same dinner-and-hope-for-referrals type of gatherings... it’s time for an upgrade.

Why Events Still Matter (And How to Make Yours Stand Out)

Events are your chance to show up, be unforgettable, and build real community around your brand.
But (and it’s a big but) hope is not a strategy. Dino hammered this home: you need a plan to turn your event into referrals, relationships, and results.

That’s where his Doctor Event Blueprint comes in with all the stuff you never knew you needed.

Planning Smarter, Not Harder

What we loved about Dino’s approach?
It’s not about spending more money. It’s about spending smarter—and being intentional every step of the way.

The Blueprint covers:

• What to do before, during, and after your event (hint: follow-up matters)

• How to create experiences people actually remember

• Ways to maximize your budget without cutting corners

It’s basically your new secret weapon. (You're welcome.)

Event Mistakes That Are Killing Your ROI

One of the biggest mistakes Dino sees practices make? Getting lazy.
Old relationships aren’t a guarantee for future referrals. And generic thank-yous won’t cut it either.

Real relationships need real effort—personal touches, creative follow-up, and tools to keep the momentum alive.

And please... no more generic Starbucks cards. Your community deserves better.

Big Wins on Small Budgets

Think you need to throw a black-tie gala to make an impact?
Think again.

Some of the best events Dino's seen were simple, thoughtful, and strategic.

• A cozy cocktail hour for your VIPs

• A pre-opening pop-up event in your local community

• A quarterly lunch with referring offices

The secret sauce? Planning ahead, setting clear goals, and putting the right people in charge (including you not doing everything yourself).

Building Buzz Before You Even Open

One of our favorite parts of the episode: Dino shared a story about a dentist who completely packed her schedule—before her practice ever opened—just by hosting smart, community-driven events.

It’s proof that events aren’t just extra—they’re essential.
Visibility + strategy = momentum you can’t buy with ads alone.

Final Thoughts

You don’t have to be the biggest practice in town.
You just have to be the one people remember when it matters.

If you’re ready to plan events that actually work (and maybe even have a little fun doing it), grab Dino’s Doctor Event Blueprint and get moving.

Catch you next time on the Hey Docs! Blog—where we skip the fluff and give you the tools to grow smarter, faster, and stronger.