Innovation with Intention: Orthodontic Marketing Reimagined

In an industry where trends shift overnight, one thing never goes out of style: marketing that makes people feel something. In this episode of the Hey Docs! Podcast, Jill chats with orthodontic marketing veterans Beth Leach and Jeff Behan, co-founders of Orthodontic Revolution, to explore what it really takes to build a brand that cuts through the noise and stays top of mind.

Meet the Brains Behind the Brand Revolution

Beth and Jeff didn’t just stumble into the ortho space;  they helped shape it. Beth has been a force in orthodontic marketing since the Practice Builder days of the ’90s, while Jeff brings a powerhouse background in consumer marketing, video, and storytelling. Together, they’ve seen it all,  and now they’re reshaping how practices think about growth.

Their paths crossed during the pandemic while working together on AAO projects. What started as friendly collaboration turned into a shared mission: help practices grow by getting crystal clear on their message, their identity, and their impact. Enter: Orthodontic Revolution.

Why Connection Still Wins

Here’s a stat worth underlining: 41% of new ortho patients come from doctor referrals, and 37% from patient referrals. In a world buzzing with digital noise, real relationships are still the MVP.

Beth and Jeff build strategies that amplify those referrals and keep your digital presence sharp. It’s not about chasing the latest trend;  it’s about creating something meaningful, memorable, and built to last.

Where AI Belongs (and Where It Doesn’t)

Let’s talk tech. AI is showing up in everything from Google search to front desk scripts, but should it replace human connection? Hard pass.

“AI should help your team, not hide it,” Beth says. The goal isn’t to sound like a bot. It’s to free up your team to do what they do best: build trust, deliver care, and create unforgettable patient experiences.

Strategy Over Shortcuts

We’ve all seen it: the well-meaning but totally off-brand Instagram post, the ad that falls flat, or the marketing plan that never made it past the to-do list.

“Just because someone knows how to post doesn’t mean they know how to position your brand,” Jeff says. And he’s right. Likes don’t build loyalty—clarity does. Purposeful marketing doesn’t just fill your schedule today; it sets you up for sustainable growth tomorrow.

What’s Coming Next?

Jill closes the episode with a question we’re all asking: what’s next for orthodontic marketing?

Beth points to a growing trend of DIY branding and why that might be doing more harm than good. Jeff puts it simply: “If you want to stand out, you’ve got to stop blending in.”

Their final advice?
✔ Get clear on your brand’s purpose
✔ Tell a story that feels real
✔ And bring in the right people to help you grow with intention

Final Take

Whether you're a new practice or a seasoned doc ready to evolve, this episode is your permission slip to stop playing small. Beth and Jeff don’t just talk about marketing; they live it. And their insights might just be the spark your brand needs.

🎧 Tune in to the full episode wherever you get your podcasts and start your own Orthodontic Revolution.