1 min read
Navigating the Modern Orthodontic Marketing Landscape
Marketing an orthodontic practice isn’t what it used to be (goodbye Yellow Pages, hello Google reviews). On a recent Hey Docs! episode, Jill Allen...
1 min read
Jill Allen : Thu, May 15, 2025 @ 10:00 AM
When orthodontists give their time, they don’t just change teeth—they change lives. That’s the heart behind Smiles Change Lives, the nation’s longest-running orthodontic access-to-care program. In a recent episode of the Hey Docs! Podcast, Jill sat down with Alexis Barclay to talk about the powerful ripple effect of giving back—and how it can lift up an entire practice.
It all started nearly three decades ago with one young girl who couldn’t afford braces—and one mom who decided that no family should have to miss out on care that could change a child’s confidence and future. That story grew into Smiles Change Lives, which now connects families in need with orthodontists who are ready to step up.
One case a year. That’s all it takes to be a part of this movement. There’s no financial commitment—just your time and clinical expertise. SCL keeps the process simple and integrates smoothly into your practice’s workflow. You even get support with donated hardware, thanks to generous industry partners.
And while it might feel like a small gesture, the ripple effect is big—think happier teams, proud parents, grateful communities, and a practice that’s recognized for making a real difference.
Sure, giving back is the right thing to do—but it’s also a smart way to build your brand. For newer practices or those looking to fill open chair time, SCL is an easy way to turn extra capacity into meaningful impact. And if you’re looking for something that sets you apart from the practice down the street? This is it.
Alexis also shared exciting updates about how remote monitoring and aligner therapy are making it even easier to treat kids in rural areas or support families who move mid-treatment. It’s all part of SCL’s mission to meet families where they are—literally and figuratively.
Here’s the challenge Alexis left us with: What if every orthodontist in North America treated just two Smiles Change Lives patients a year? That’s nearly $40 million in donated treatment and 20,000 lives changed annually. All with minimal disruption to your practice and maximum good vibes.
Visit SmilesChangeLives.org to learn more and get started. It’s quick, easy, and might just be the most rewarding case you treat all year.
Let’s keep raising the bar—and the smiles.
1 min read
Marketing an orthodontic practice isn’t what it used to be (goodbye Yellow Pages, hello Google reviews). On a recent Hey Docs! episode, Jill Allen...
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