Business Basics Session Three- Setting Business Goals

Welcome to Coffee Talk with Jill. I am Jill Allen the founder and owner of Jill Allen & Associates, the orthodontic consulting firm that specializes in start up orthodontic practices and practices that have been in business for 8 years or less.

Setting business goals can be overwhelming, but the best place to start is to be honest with yourself about what you want to accomplish.

Begin by thinking about your big, hairy, audacious goals, or what I like to call your BHAG.

This is is the goal that you strive to reach, even though it might be a bit lofty.

Once you define your BHAG, begin thinking about SMART goals as small steps to get you there.

If your BHAG is to hit a million dollars in production, a great way to get closer to that goal is to set a SMART goal of your TC achieving an 85% conversion ratio.

Remember SMART Goals are defined as:

1. Specific

2. Measurable

3. Attainable

4. Realistic

5. Tangible 

When you have your SMART goals set, continue to evaluate their success. Don’t let months go by before you check in on your goals.

So much of goal achievement is about maintenance! Just like you take your car in for an oil change or a tune up, you have to do the same with your goals.

Consistency and attention to them is what helps you to achieve your BHAG. Don’t take an out of site out of mind approach, which I think can be an easy thing for us to do because we are ultimately afraid of one thing, failure. Don’t be afraid to commit to your goals and certainly don’t be afraid to fail!

If you find yourself loosing steam, take time to review your goals. They may need to be tweaked!

One of my favorite quotes is “Failure is not the opposite of success; it’s part of success.”

And now, more than ever while you are setting your goals, embrace this idea and lean into your goals!


If you would like to find out more about Jill Allen & Associates or ways we may be able to help your practice, use the contact us page to schedule a complimentary consultation with Jill!