Business BasicsSession Two-Core Values and Value Based Decision Making

Welcome to Coffee Talk  I am Jill Allen the founder and owner of Jill Allen & Associates, the orthodontic consulting firm that specializes in start up orthodontic practices and practices that have been in business for 8 years or less.

During this series in Coffee Talk, we are getting back to the basics and today we are talking about establishing your business’s core values.

Now you may be asking yourself why is it important to establish core values for your practice. If you are asking this, you are not alone.

But I want to assure you that establishing core values is more than just laying out a few arbitrary sentences, its about providing your team with a means to make decisions for your practice and your patients.

I like to call this decision making process, value based decision making.

Value based decision making provides your team with an outline to use when they are faced with difficult decisions. We want them to use your practices core values as a guideline for your patient’s experiences.

For example, if your practice’s core values are:

1. We work together as a team

2. We take responsibility for our patient’s experience

3. We go above and beyond to provide the best customer services

Than if your team is faced with the decision to stay late and help a patient, instead of asking you what they should do, we would want them to follow your companies core values, in which they would stay and help that patient, because they are responsible for their patient’s experience and go above and beyond to provide the best customer service.

This ensures that your team will always think like an intrapreneur.

As a rule of thumb, your core values should:

    1. Authentic
    2. Specific/simple
    3. Easy to remember
    4. Repeatable
    5. Actionable

See the video below for more information! 


If you would like to find out more about Jill Allen & Associates or ways we may be able to help your practice, use the contact us page to schedule a complimentary consultation with Jill!